Who We Are
LookInto is an independent product review and consumer guidance site based in the United Kingdom. We help everyday UK consumers navigate purchasing decisions — from household appliances and fitness equipment to energy products and outdoor gear — with honest, research-backed recommendations.
We are a small, focused team. We do not pretend to be a large media operation. What we lack in scale, we make up for in independence and thoroughness. Every guide we publish reflects genuine research, not recycled press releases or manufacturer spec sheets.
Our Story
LookInto was founded in 2026 with a simple observation: most product review sites in the UK either regurgitate Amazon listings or publish thinly-researched “best of” lists designed primarily to generate affiliate clicks. We wanted to build something better — a site where editorial integrity comes first and commercial revenue follows naturally from genuine reader trust.
We are still early in that journey. We are honest about the fact that we are a new publication building our reputation one guide at a time. We believe that transparency about who we are and how we work is more valuable than inflated claims about our scale.
Meet the Team
Jacob Whitmore — Founder & Editor
Jacob founded LookInto after working in digital media and content strategy. He oversees editorial direction, product selection, and the site’s testing methodology. Jacob personally reviews and edits every guide before publication to ensure it meets our editorial standards.
Jacob can be reached at hello@lookinto.co.uk for editorial enquiries, corrections, or partnership proposals.
Our Editorial Standards
Every piece of content on LookInto is subject to our editorial standards. We research thoroughly before we write, consulting multiple sources, real user reviews, and expert opinion. We disclose all commercial relationships, including affiliate links and sponsored content. We correct errors promptly and transparently. We never publish content that exists solely to generate affiliate revenue — every guide must genuinely help the reader make a better decision.
For full details on our methodology, see How We Test. For our approach to commercial relationships, see our Editorial Policy.
Contact Us
We welcome reader feedback, product suggestions, and corrections.
General enquiries: hello@lookinto.co.uk
Editorial corrections: hello@lookinto.co.uk
Commercial partnerships: hello@lookinto.co.uk
We aim to respond to all enquiries within 2 working days.