Our Commitment to Independence
LookInto exists to help UK consumers make better purchasing decisions. Every piece of content we publish is guided by one principle: serve the reader first. Our editorial judgements are never influenced by commercial relationships, advertising revenue, or brand partnerships.
This policy explains how we maintain editorial independence, how we handle conflicts of interest, and what our commercial relationships look like.
Editorial Independence
Our editorial team has full and final authority over what we publish. No advertiser, affiliate partner, or sponsor can influence our product ratings, recommendations, or editorial conclusions. Specifically, brands cannot pay for positive coverage or higher placement in our guides. We never submit content for brand approval before publication. Our writers and editors are not compensated based on affiliate revenue from their articles. Product selections are based on merit, reader relevance, and genuine quality — not commission rates.
How We Make Money
LookInto is a commercially funded publication. We earn revenue through the following channels:
Affiliate Commissions: When you click a link on our site and make a purchase, we may earn a small commission from the retailer. This costs you nothing extra. We are a participant in the Amazon Associates Programme and work with other affiliate networks. Affiliate links are clearly disclosed on every page where they appear.
Display Advertising: We may display advertisements on our pages. Advertisers do not influence our editorial content.
Sponsored Content: We occasionally publish sponsored articles, which are always clearly labelled as such. Sponsored content is identified with a visible disclosure at the top of the article and is subject to the same editorial standards as our independent content, though we note that the topic or focus may have been suggested by the sponsor.
Affiliate Link Disclosure
Every page on LookInto that contains affiliate links includes a clear disclosure statement. We use affiliate links from Amazon Associates and other retail partners. The presence of an affiliate link does not affect our editorial assessment. We recommend products without affiliate links when they are the best option. If a product we recommend is not available through our affiliate partners, we still recommend it and link directly to the retailer without earning a commission.
Conflicts of Interest
We take the following steps to manage potential conflicts of interest. Writers must disclose any personal or financial relationship with brands they cover. We do not accept gifts, free products, or hospitality from brands in exchange for coverage. If a writer has a pre-existing relationship with a brand, another team member reviews the relevant content. Any exceptions are disclosed transparently within the article.
Corrections Policy
Accuracy matters. When we get something wrong, we fix it promptly and transparently. Minor corrections such as typos, broken links, and updated prices are made without notation. Significant corrections such as factual errors or changed recommendations are noted at the top of the article with the date of correction. If a correction materially changes a recommendation, we update the article and note the change prominently.
To report an error, contact us at hello@lookinto.co.uk.
Content Updates
Product markets change constantly. We review and update our guides regularly to ensure they reflect current pricing, availability, and product performance. Each guide displays a “last updated” date. Updates may include new product additions, price changes, discontinued products, and revised recommendations based on long-term testing or reader feedback.
Contact
If you have questions about this policy or concerns about our editorial practices, contact us at hello@lookinto.co.uk. We take editorial integrity seriously and will respond to all enquiries.