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Independent UK research. Real costs. Evidence you can check.Independent UK research. Real costs.

Price Watch: is that UK deal really a deal?

Look Into Price Watch

Is that deal really a deal?

Price Watch is the Look Into desk for sale prices. We record what a fixed set of Amazon UK products cost on dated days, so a discount can be checked against what the product has actually sold for, not against the "was" price on the label.

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products priced on every check since September (from a fixed basket of 74) are dearer now than the cheapest we have seen them, typically by 19%.

Read the Black Friday Price Claims Audit →
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Black Friday 2026

Black Friday is on 27 November. These three pages cover the dates, the price record and a quick way to check any deal yourself.

HubBlack Friday Deals UK 2026Dates, what Amazon has confirmed, and real discounts by category from our price record. InvestigationBlack Friday Price Claims Audit 2026A fixed basket of 74 Amazon UK products, priced four times since 6 September 2026. ToolBlack Friday deal checkerEnter the was price, today's price and the 90-day low to see whether a deal holds up.
Christmas

Gift prices, checked

IndexAmazon Christmas Gift Cost Index 2026What the bestselling gifts actually cost. Buying guideAmazon UK Christmas gifts under £50Picks under £50 with the claims checked. Buying guideTech gifts UK 2026Ten picks from £18.50 to £139, each from a guide where we checked the claim.
Latest from Price Watch

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Two paper shopping bags printed with Black Friday sale textPrice WatchBlack Friday statistics UK 2026: spending, real discounts and how people shopSourced, dated UK Black Friday statistics: online spend, how many deals are real, AI use, retailer sale dates and the CMA rules.Deals
  1. A shop window display, standing in for the discount claims this audit checks against a dated price recordClaims CheckedBlack Friday Price Claims Audit 2026A fixed basket of 74 Amazon UK products, priced four times since 6 September 2026. On 5 November,...Deals
  2. Red sale tags scattered on a black surfacePrice WatchBlack Friday deal checker: is this deal really the lowest price?Enter the was price, today's price and the 90-day low to see whether a Black Friday deal is...Deals
  3. Two young children building a tower of wooden blocksPrice WatchBest Amazon Kids Christmas Gifts UK 2026: What UK Parents Buy Most, and What LastsAmazon UK's most-bought kids gifts for Christmas 2026, from a £3.99 card game to a £64.99 audio player,...Deals
  4. Wrapped gift boxes and decorations on a red backgroundPrice WatchAmazon Christmas Gift Cost Index 2026: What the Bestsellers Actually Cost Per UseLook Into's 2026 index prices eight Amazon UK Christmas bestsellers per use, from a 7.3p toothbrush to a...Deals

How Price Watch works

Prices are read from Amazon UK listings on the dates stated on each page. Nobody pays to appear here or to be called a good deal. Where an Amazon price is the research itself, the page carries no affiliate links. Our method · How we make money