Read aloud by your device’s built-in voice. Tables and price boxes are skipped.
Research before you buy. Ask about a product, a product type or a running cost. Every answer is built from Look Into's own product records, buying guides, datasets and published research, and each line is labelled so you can see what is a recorded figure, what is a maker's claim, what is calculated and what has not been recorded.
What it can answer
- Which product Look Into picked, and why. Ask for a product type, such as "best air fryer", to see the award winners from the matching guide with the reason for each.
- What an appliance costs to run. Ask about an appliance type for the typical figure from the UK Running Cost Index, or a named model where its power figure is on record.
- What a product costs to own over three and five years. Where a power figure and a live price exist, it adds the electricity to the price. You set the hours a day and days a year.
- Alternatives. Name a product to see what it was compared against, with a side-by-side link.
- Related research. Head-to-heads, claims checks, calculators and data pages on the same subject.
What it will not do
- It does not guess. If a power figure, warranty or part is not on record, it says "Not recorded" and leaves the product out of the sum.
- It does not confirm whether a discount is genuine, because Look Into does not hold a verified price history for individual products.
- It does not test products. Look Into's picks come from desk research of makers' pages, retailer listings and regulators, as set out in our methodology.
- It is not written by a language model. Answers are assembled by fixed rules from the records, so the same question gives the same answer until a record changes.
Where the figures come from
Product records live in the product database, each traced to a live buying guide. Appliance-type figures come from the dataset behind the UK Running Cost Index, with the source of every wattage named. Electricity is priced at the current Ofgem price cap unit rate. Prices are live Amazon prices read when the page loads. As an Amazon Associate, Look Into earns from qualifying purchases; commission never decides a pick.