Look Into publishes UK buying guides and household cost research. Brands whose products genuinely fit a guide can take a clearly labelled sponsored feature on it, by the month.
What you get
- One sponsored feature on a guide that matches what you sell: your brand name, a headline, a short description (for example pack prices, cost per serving, origin and UK delivery), an image and a button to your product page.
- It is the only sponsored feature on that guide while you hold it.
- A monthly report of how many times the feature was seen (at least half of it on screen) and how many clicks it sent you, with bots and our own visits excluded.
Price
- Sponsored feature on one guide: £100 a month, with a three-month minimum, then rolling monthly.
- Sponsorship across a group of related guides: priced on request.
- Prices exclude VAT where applicable.
- Before you sign, we tell you the guide's current traffic, so you know what you are buying.
What money can't buy
- A place in our picks, a better ranking, score or verdict, or changes to anything we have written about you or your competitors.
- Approval of our editorial content. You approve your advertisement. We never send our guides to brands for approval.
- A feature on our cost indexes, claims audits, methodology or corrections pages. Those carry no commercial links of any kind.
- An unlabelled placement. Every feature is marked Advertisement, names you as the brand that paid, and its links are tagged as sponsored for search engines.
If we review or compare your products in future, we do it on the same terms as everyone else, and our verdict may not be positive.
Who we work with
- Brands whose product genuinely fits the subject of the guide.
- Products legally sold in the UK, with claims you can back up under the UK advertising codes (the CAP Code). Nutrition and health claims must be ones authorised for use in Great Britain.
- We don't take sponsored features for gambling, tobacco or vaping products, prescription medicines, or regulated financial products.
- We keep sponsored features limited so the guides stay useful, and we can decline any request.
How to start
- Email hello@lookinto.co.uk with your brand, the product and the guide you are interested in.
- We confirm the guide is a fit and share its current traffic.
- You send your copy, image and product link. We check the claims and the labelling and send you a preview to approve.
- We invoice monthly in advance. The feature goes live once the first payment clears.
The full terms are on our advertiser terms page.
Look Into is published by Whito Ltd, registered in England and Wales, company number 10918465. Last reviewed 23 October 2026.