Independent UK research. Real costs. Evidence you can check.Independent UK research. Real costs.
UK demand index
Week of 6 November 2026 to 12 November 2026, measured on 13 November 2026. Source: Google Trends, United Kingdom. Next edition 20 November 2026. How this is measured
We track UK search interest in the products we write guides about, and rank them by how far that interest moved over the last seven days against the seven days before. Every figure links to the Google Trends query that produces it, so you can check it yourself.
In the seven days to 12 November 2026, the fastest rising UK product searches we track were led face mask at +43.3%, window vacuum at +28.4% and electric blanket at +27.5%. The steepest fall was slow cooker at -1.8%. Figures are Google Trends UK search interest against the previous seven days.
Ranked by seven day change in UK search interest. Each term is measured on its own, so a figure in this table describes that term against its own previous week, not against the other terms.
Put tower fan, dehumidifier and heated airer into one Google Trends query for Great Britain and you get all three on the same scale. Re-run on 13 November 2026 over the previous twelve months, the last week fans led dehumidifiers was the week of 9 August 2026, at 18 against 13. Dehumidifiers led the next week at 14 against 7 and have stayed ahead since: 25 against 3 in the week of 13 September, 35 against 2 in the weeks of 18 and 25 October, and 36 against 2 in the week of 1 November, the highest dehumidifier figure since the turn. Heated airer went from 1 to 11 on the same scale over the same period.
We call that switch the damp turn: the week UK search demand stops being about moving air and starts being about removing water. In 2026 it landed in the week of 16 August.
The catch is that these are small numbers on a shared scale, so any single week could flip on noise. The gap has not widened in a straight line either, and narrowed to 19 against 2 in the week of 20 September before opening again. The lead has held: dehumidifier has stayed ahead for twelve full weeks running, from the week of 16 August to the week of 1 November. Over the last three of those weeks the gap barely moved, so what holds is the lead, not a gap that keeps growing.
Written by Look Into, published by Whito Ltd. Read our methodology and how we make money. Guide links go to our own pages; those pages carry Amazon affiliate links.
This page always shows the current week. Each week is also kept at its own page, exactly as it was published.
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