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Independent UK research. Real costs. Evidence you can check.Independent UK research. Real costs.

Press Room

Look Into publishes independent UK research on what products and household jobs cost to buy, run and own. Journalists, researchers and publishers are free to quote the figures on this site with attribution. This page gathers the research, the data files and the rules for citing them.

Latest research and data

The full library, with filters and a copy-citation button on each entry, is on the research page. Product claims that have been checked against their sources are in Claims Checked, and household cost figures are in the UK Household Cost Atlas.

Data you can download

  • Look Into appliance running costs (LI-DS-0001, version 1.0.0). Rated power, an illustrative typical use, energy per use and cost per hour, per use, per year and over five years for 26 household appliances at the Ofgem price cap for 1 October to 31 December 2026. The ledger behind the UK Running Cost Index. Page and method · JSON
  • Look Into product database. 857 products traced to live buying guides, with awards, recorded power and warranty where a source gives them. No prices. Browse · JSON · CSV

Each file carries its own data dictionary, collection date, method and limitations. Dated research pages also offer their tables for download on the page.

How to cite Look Into

  • Credit: "Look Into" on first mention, with a link to the page the figure came from rather than the homepage.
  • Date the figure. Running costs change with each Ofgem price cap. Quote the date shown on the page, for example "at the October to December 2026 price cap".
  • Keep the label. Pages separate recorded figures, makers' claims, calculated estimates and editorial picks. A calculated estimate should be reported as one.
  • Desk research, not lab tests. Unless a page says a measurement was taken, findings come from published sources: makers' pages, retailer listings, regulators and official statistics. Please do not describe them as product tests.
  • Charts and tables may be reproduced with the same credit and link.

Method and standards

Our methodology explains how products and figures are checked. Investigation standards covers claims checks and right of reply. How we make money sets out the commercial side: affiliate links and labelled adverts never decide a ranking or a finding.

Press releases

Look Into has not issued a press release yet. When research is released to the press, the release and its data will be listed here with the date.

Media contact

Email hello@lookinto.co.uk with "Press" in the subject line for the data behind a page, a figure cut for your region or audience where the data supports it, or a comment on a finding. Look Into is published by Whito Ltd, registered in England and Wales, company number 10918465.