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This is the UK Demand Index for the week to 12 November 2026, which tracks twenty search terms. LED face mask rose 43.3% week on week, the largest move for the second week running. Window vacuum was second at 28.4% and electric blanket third at 27.5%. Only two terms fell: slow cooker by 1.8% and portable monitor by 0.8%.
- LED face mask rose 43.3%, the largest move for the second week running.
- Window vacuum rose 28.4% and electric blanket 27.5%.
- Only two terms fell: slow cooker (1.8%) and portable monitor (0.8%).
- Dehumidifier led tower fan 36 to 2 on a shared scale, its twelfth full week ahead.
The Demand Index measures how much people in the UK searched for twenty product terms this week compared with last week. This week the biggest rise was for LED face masks. Searches for dehumidifiers are still far ahead of searches for fans, as they have been for twelve weeks.
Summaries were generated with AI from the text of this page. If a summary and the page disagree, the page is right.
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Key findings
- LED face mask rose 43.3% week on week, the largest move of the twenty terms we track for the second week running. Its lowest day, 69 on Monday 9 November, still beat the previous week's mean of 55.4.
- Window vacuum was second at 28.4%, also for the second week running. Electric blanket was third at 27.5%, a week after it fell 36.7%.
- Only two terms fell, and neither by much. Slow cooker had the steepest fall at 1.8%, and portable monitor fell 0.8%.
- The damp turn still holds. On a shared scale dehumidifier led tower fan 36 to 2 in the week of 1 November 2026, its twelfth full week ahead, although the gap has barely moved over the last three weeks.
Every Friday we measure how far UK search interest moved for the products we write guides about, and publish the movers with the method attached. This is the edition for the seven days from 6 to 12 November 2026, measured on 13 November 2026 against the seven days from 30 October to 5 November.
Editions are not rewritten. Next week gets its own page and this one stays as published, so the run of weeks can be read back later. The live version, which always shows the current week, is on our trending page.
The previous edition is the week to 5 November 2026.
Movers, week to 12 November 2026
The two middle columns are mean daily Google Trends search interest for that term, on that term's own 0 to 100 scale. Each term is requested separately, so a 90 on one row and a 60 on another do not mean the first term is searched more. Only the change column compares like with like.
What moved
LED face mask tops the table again, on a rise of 43.3%. Every day of the week sat above the previous week's mean of 55.4, and the fourteen day high of 100 came on Sunday 8 November. The data does not say why.
Window vacuum rose 28.4%, its second rise in a row. It climbed through the week and reached its fourteen day high of 100 on Thursday 12 November, the last day measured.
Sunday 8 November was the busiest day across the set, as Sunday 1 November was last week. Eight terms had their fourteen day high that day: LED face mask, Korean skincare, air fryer, mini fridge, slow cooker, sunrise alarm clock, vacuum storage bags and electric blanket. That looks like a shared lift on one day rather than eight separate stories, but the data cannot show the cause.
Electric blanket rose 27.5%. Last week's fall was mostly a one day spike on Monday 26 October dropping into the comparison week, and that day is now outside the window. This week every day scored 73 or more against a previous week mean of 70.1.
The cold and damp terms moved up together. Dehumidifier rose 18.2% and hot water bottle 16.5%, and both reached their fourteen day high of 100 on Thursday 12 November. Smart thermostat rose 10.0% and moisture absorber 8.6%. Tower fan rose 15.8%, but that is on its own scale: in the shared query below it sits at 2 against dehumidifier's 36, so the rise does not touch the damp turn. Slow cooker fell 1.8%, the steepest fall in the set, and portable monitor fell 0.8%. Every other term rose.
The damp turn, 2026
Put tower fan, dehumidifier and heated airer into a single Google Trends query for Great Britain and all three sit on one shared scale. Re-run on 13 November 2026 over the previous twelve months, that query still shows fans leading dehumidifiers through the summer, then losing the lead and not getting it back.
The last week fans led was the week of 9 August 2026, at 18 against 13. The next week it was 7 against 14. By the week of 13 September it was 3 against 25. In the weeks of 18 and 25 October it was 2 against 35, and in the week of 1 November it was 2 against 36. Heated airer went from 1 to 11 on the same scale over the same period.
We call that switch the damp turn: the week UK search demand stops being about moving air and starts being about removing water. In 2026 it landed in the week of 16 August.
The catch is that these are small numbers on a shared scale, so any single week could flip on sampling noise. The gap has not widened in a straight line either: it narrowed to 2 against 19 in the week of 20 September, and over the last three weeks it has barely moved. What makes this look like a lasting turn is that dehumidifier has stayed ahead for twelve full weeks running, from the week of 16 August to the week of 1 November. Google Trends rescales every request, so a few of these figures sit a point or two away from the ones in the last edition, which had 2 against 37 for the week of 18 October and 1 against 34 for the week of 25 October. The week of 8 November is still incomplete and is left out.
For scale, the same query puts dehumidifier at 59 in the week of 9 November 2025 and 85 in the week of 16 November 2025, its high for the twelve months. On this measure the current run is still well short of last November's peak.
What this does not measure
This is search interest, not sales. It says how many people looked, not how many bought, and it cannot tell a buyer from someone reading about a product. It is also not a count of searches: Google Trends reports a relative index, so a term can rise on the index during a week when total UK search volume fell.
We track the terms we have guides for, so the set is a sample of the market and not the market. Cost indexes and claims audits that do not map to a single product term are left out, because forcing them into a term would not be honest.
Method
- Source: Google Trends, Great Britain, daily series, one request per term.
- Each request covers 30 October to 12 November 2026, so both weeks come out of one normalisation and the two means are comparable.
- Change is the mean of 6 to 12 November against the mean of 30 October to 5 November, to one decimal place.
- Google Trends resamples, so re-running a query can return a figure a point or two out from ours. Each row links to the exact query so anyone can re-run it.
- The damp turn figures come from one separate request for tower fan, dehumidifier and heated airer together, Great Britain, weekly series over the twelve months to 13 November 2026.
- Measured on 13 November 2026. Nothing on this page comes from a retailer and no figure here is a sales figure.
Written by Look Into, Whito Ltd. See our methodology and how we make money. Guide links go to our own pages, which carry Amazon affiliate links.
How to cite this
Look Into (2026) UK Demand Index: week to 12 November 2026. Whito Ltd. Available at https://lookinto.co.uk/trending/uk-demand-index-2026-11-12/ (measured 13 November 2026).
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