Black Friday price tracker UK 2026: 74 Amazon products checked against our own record

Amazon’s Black Friday Week runs from 19 to 30 November 2026, and the first deal badges are already on listings. We have priced the same 74 Amazon UK products since 6 September, so each badge below is checked against what the product actually sold for this autumn, not against the RRP printed next to it.

How to read the verdicts

The test was fixed on 30 September 2026, before Prime Big Deal Days and before any Black Friday badge existed, so it could not be adjusted after seeing the prices. A product counts as a real deal only if its sale price is below the lowest price we recorded for it on every earlier date. Equal to that price, or above it, and it is not actually cheaper. The full wording is in the Black Friday Price Claims Audit.

A verdict of not a genuine deal does not mean the price is bad or that anyone has broken a rule. The Ninja dual-zone air fryer at £129 is £30.99 cheaper than it was on 6 September. It means the badge is not telling you anything new: the same price was there on 5 November. Amazon’s RRP figures can also come from periods and sellers our record does not cover, so we report what we saw and do not call a listing dishonest.

Prices are checked on the dates shown, not continuously. Where a product has no price on a date, the row says so and it is left out of every percentage.

The 74 products, by category

Each row gives the 13 November price, the lowest price in our record with its date, the gap between the two and the verdict. The four earlier readings sit under the product name. Any reference price shown is the RRP printed on the Amazon UK listing on 13 November, read by eye and kept as a screenshot.

Electric heaters

These are the products recommended in our electric heaters buying guide, where each one is compared on running cost and claims.

Heated airers

These are the products recommended in our heated airers buying guide, where each one is compared on running cost and claims.

Electric blankets

These are the products recommended in our electric blankets buying guide, where each one is compared on running cost and claims.

Dehumidifiers

These are the products recommended in our dehumidifiers buying guide, where each one is compared on running cost and claims.

Hot water bottles

These are the products recommended in our hot water bottles buying guide, where each one is compared on running cost and claims.

Carbon monoxide alarms

These are the products recommended in our carbon monoxide alarms buying guide, where each one is compared on running cost and claims.

Air fryers

These are the products recommended in our air fryers buying guide, where each one is compared on running cost and claims.

Slow cookers

These are the products recommended in our slow cookers buying guide, where each one is compared on running cost and claims.

Home security

These are the products recommended in our home security buying guide, where each one is compared on running cost and claims.

LED face masks

These are the products recommended in our led face masks buying guide, where each one is compared on running cost and claims.

IPL hair removal

These are the products recommended in our ipl hair removal buying guide, where each one is compared on running cost and claims.

Sunscreen

These are the products recommended in our sunscreen buying guide, where each one is compared on running cost and claims.

Insulated water bottles

These are the products recommended in our insulated water bottles buying guide, where each one is compared on running cost and claims.

What changes on 19 and 27 November

Amazon confirmed on 10 November that its UK Black Friday Week runs from 19 to 30 November, with Amazon devices discounted from 16 November. We read the whole basket again when the sale opens and again on Black Friday, and every verdict on this page is then re-run against the longer record. A product marked wait for a better price today becomes a genuine deal the day its price drops below its own floor, and not before.

If you are buying before then, three checks take a minute: press Price history on the Amazon listing, compare the sale price with the lowest point on that chart and not with the RRP, and run the numbers through our Black Friday deal checker. The dates, the rules on reference prices and the category picture are on the Black Friday deals UK 2026 hub, and the purchases where the sale price is the smaller part of the bill are in Black Friday deals we would think twice about.

Method and limits

• Basket. Every product recommended on thirteen Look Into buying guides on 6 September 2026. Fixed on that date and never changed. Products that disappear stay in the table.
• Price. The buy-box price on the amazon.co.uk product page, read in a browser on the date shown. No price is estimated or filled in from another date.
• Badges and RRPs. Read from the price block of each listing on 13 November 2026 between 21:11 and 21:17 UTC, then confirmed by eye with a screenshot of each of the 12 listings.
• Gaps. We hold five readings in ten weeks, not a daily series. No reading exists for Prime Big Deal Days on 6 and 7 October. A product could have been cheaper on a day we did not look, which would make our verdicts too generous, never too harsh.
• Scope. Amazon UK only, and heating, kitchen, beauty and home security products only. It says nothing about TVs, laptops, toys or other retailers.
• Independence. No shopping links on this page, no payment from any brand, desk research by Look Into. Free to cite with a link.

Questions people ask

How often are these prices checked?

Not continuously. Each price is the Amazon UK buy-box price read by Look Into on the date shown: 6 September, 30 September, 18 October, 5 November and 13 November 2026. The next readings are due on 19 November, when Amazon’s Black Friday Week opens, and on Black Friday itself, 27 November. A price can move between readings and this page will not show it until the next one.

What makes a deal genuine on this page?

One rule, written down on 30 September 2026 before any sale began: a product is a real deal only if its sale price is below the lowest price in our own record for that product on every earlier date. A badge on a price we have already seen, or on a higher one, does not count.

Why do some products say wait for a better price?

Because we have recorded that exact product on Amazon UK for less than it cost on 13 November, within the last ten weeks, and it carries no deal badge today. It is a statement about our record, not a forecast: nobody outside the retailer knows what the price will be on 27 November.

Why is there no buy button on this page?

The prices are the research, so this page carries no shopping links and earns nothing. The buying guides it links to do carry Amazon links, and those are disclosed on each guide.

Can I check a product that is not in this basket?

Yes. Amazon UK shows a Price history button beside the price on product pages, which Amazon says covers up to 365 days. For any retailer, our Black Friday deal checker works out whether a saving is real from three numbers you type in.

Sources

• Look Into price captures, 6 September to 13 November 2026 (this page and the audit).
• About Amazon UK, Black Friday Week 2026 dates and Price history tool, updated 10 November 2026, read 13 November 2026.