Key findings
- Electric blanket rose 48.2% week on week, the largest move of the twenty terms we track, but most of that came from a single day, Monday 26 October.
- Sunrise alarm clock was second at 21.6%, then LED face mask at 19.1%. Every other rise was under 7%.
- Window vacuum fell 34.8%, the steepest fall in the set, as its busy weekend of 17 and 18 October dropped out of the comparison. Nine of the twenty terms fell.
- The damp turn still holds. On a shared scale dehumidifier led tower fan 38 to 2 in the week of 18 October 2026, the widest gap since the turn in the week of 16 August.
Every Friday we measure how far UK search interest moved for the products we write guides about, and publish the movers with the method attached. This is the edition for the seven days from 23 to 29 October 2026, measured on 30 October 2026 against the seven days from 16 to 22 October.
Editions are not rewritten. Next week gets its own page and this one stays as published, so the run of weeks can be read back later. The live version, which always shows the current week, is on our trending page.
The previous edition is the week to 22 October 2026.
Movers, week to 29 October 2026
The two middle columns are mean daily Google Trends search interest for that term, on that term's own 0 to 100 scale. Each term is requested separately, so a 90 on one row and a 60 on another do not mean the first term is searched more. Only the change column compares like with like.
What moved
Electric blanket tops the table on a rise of 48.2%, but the week is lopsided. Monday 26 October scored 100, the fourteen day high, while the other six days ran between 19 and 40. Without that one day the week's mean would be 31.5 against 27.9, a rise of about 13%. By Thursday 29 October it was down to 19, below the previous week's average. The data does not say what happened on the Monday.
Sunrise alarm clock rose 21.6%. Its peak came on Sunday 25 October, the day the clocks went back, and it eased through the rest of the week. That timing may be coincidence, and the data cannot show cause. LED face mask rose 19.1% and held up better: six of the seven days beat its mean for the week before.
The keeping-warm terms levelled off. Hot water bottle rose 0.7% after 21.7% last week, and heated airer 2.5% after 25.1%. Smart thermostat fell 5.9%, having risen 19.7%. A flat week after two strong ones is not the same as falling demand.
At the other end, window vacuum fell 34.8% and moisture absorber 12.1%, the top two from last week. Both had their fourteen day highs on 17 or 18 October, which now sit in the comparison week, so part of each fall is last week's spike dropping out. Tower fan fell 12.7%. Nine of the twenty terms fell, and the other six falls were all under 6%.
The damp turn, 2026
Put tower fan, dehumidifier and heated airer into a single Google Trends query for Great Britain and all three sit on one shared scale. Re-run on 30 October 2026 over the previous twelve months, that query still shows fans leading dehumidifiers through the summer, then losing the lead and not getting it back.
The last week fans led was the week of 9 August 2026, at 18 against 13. The next week it was 7 against 14. By the week of 13 September it was 3 against 25, and in the week of 18 October it was 2 against 38, the widest gap since the turn. Heated airer went from 1 to 11 on the same scale over the same period.
We call that switch the damp turn: the week UK search demand stops being about moving air and starts being about removing water. In 2026 it landed in the week of 16 August.
The catch is that these are small numbers on a shared scale, so any single week could flip on sampling noise. The gap has not widened in a straight line either: it narrowed to 2 against 18 in the week of 20 September before opening again. What makes this look like a lasting turn is that dehumidifier has stayed ahead for ten full weeks running, from the week of 16 August to the week of 18 October. Google Trends rescales every request, so a few of these figures sit a point away from the ones in the last edition. The week of 25 October is still incomplete and is left out.
What this does not measure
This is search interest, not sales. It says how many people looked, not how many bought, and it cannot tell a buyer from someone reading about a product. It is also not a count of searches: Google Trends reports a relative index, so a term can rise on the index during a week when total UK search volume fell.
We track the terms we have guides for, so the set is a sample of the market and not the market. Cost indexes and claims audits that do not map to a single product term are left out, because forcing them into a term would not be honest.
Method
- Source: Google Trends, Great Britain, daily series, one request per term.
- Each request covers 16 to 29 October 2026, so both weeks come out of one normalisation and the two means are comparable.
- Change is the mean of 23 to 29 October against the mean of 16 to 22 October, to one decimal place.
- Google Trends resamples, so re-running a query can return a figure a point or two out from ours. Each row links to the exact query so anyone can re-run it.
- The damp turn figures come from one separate request for tower fan, dehumidifier and heated airer together, Great Britain, weekly series over the twelve months to 30 October 2026.
- Measured on 30 October 2026. Nothing on this page comes from a retailer and no figure here is a sales figure.
Written by Jacob Whitmore, Whito Ltd. See our methodology and how we make money. Guide links go to our own pages, which carry Amazon affiliate links.
How to cite this
Look Into (2026) UK Demand Index: week to 29 October 2026. Whito Ltd. Available at https://lookinto.co.uk/trending/uk-demand-index-2026-10-29/ (measured 30 October 2026).